The Bright Side Shampoo history began in 1971 with Helene Curtis, later part of Clairol. Produced in Melrose Park, Illinois, it was marketed as a shampoo that would give hair more shine and volume. The shampoo was made with a blend of natural ingredients, including chamomile, aloe vera, and wheat protein. It was also free of harsh chemicals, such as sulfates and parabens.
Bright Side Shampoo was a success. It became one of the most popular shampoos on the market. The shampoo was endorsed by Kim Basinger. However, an even bigger star of the day, Farrah Fawcett, appeared in shampoo ads for a products named after her. Nevertheless, Bright Side Shampoo was a successful product for women and was featured in a number of popular television commercials.
In the early 1980s, Bright Side Shampoo began to lose market share to other shampoo brands. This was due to a number of factors, including the rise of new hair care trends, such as the popularity of mousse and gel. Bright Side Shampoo was also facing increasing competition from other natural hair care brands.
In 1989, Clairol discontinued Bright Side Shampoo. The company cited declining sales as the reason for the discontinuation. Bright Side Shampoo was a popular shampoo for many years, and it is still remembered fondly by many people. However, the shampoo was ultimately unable to keep up with the changing trends in the hair care industry.
Here are some of the reasons why Bright Side Shampoo was discontinued:
Declining sales: Bright Side Shampoo’s sales began to decline in the early 1980s. This was due to a number of factors, including the rise of new hair care trends, such as the popularity of mousse and gel.
Increased competition: Bright Side Shampoo was facing increasing competition from other shampoo brands, including Pantene, Head & Shoulders, and Herbal Essences. These brands were able to offer more innovative products and marketing campaigns.
Changing consumer preferences: Consumers’ preferences for hair care products were changing in the 1980s. They were looking for products that were more natural and less harsh on their hair. Bright Side Shampoo was not able to keep up with these changes in consumer preferences.
- Year Started: 1971
- Year Ended: 1989
- Origin Of Name: Descriptive
- Location Sales: USA
- Brand Name Predecessor: N/A
- Brand Name Successor: N/A
- Owner Original: Helene Curtis
- Owner While In Use: Clairol
- Owner Successor: N/A
- Year Resurrected: N/A
- What’s Popular Today: Tresemme
- Naics Code: 325620
- Location Headquarters: Melrose Park, Illinois USA