Unlike some other brands in the history of General Motors, Chevrolet has always been part of the family. Chevrolet launched on November 3, 1911. Louis Chevrolet and William C. Durant positioned it as a low-cost alternative to other GM brands, such as Buick and Cadillac. Chevrolet’s first car, the 490, came out in 1912 and sold for just $2,600. Chevrolet vaulted to being one of the top-selling car brands in the United States.
In 1914, Chevrolet introduced its famous “bow tie” logo. The logo came from French artist, Gaston Chevrolet, Louis’s brother. The bow tie logo has become one of the most recognizable automotive logos in the world.
Louis Chevrolet later voiced his displeasure at the direction of the car brand that bore his name. He was unhappy with the way that the company had become more focused on mass-market vehicles. He felt that the cars were no longer as stylish or performance-oriented as he had envisioned.
In 1915, Louis left the company after a disagreement with William C. Durant, GM founder. He went on to found Frontenac Motor Company, which produced race cars. He also worked for other automakers, including Duesenberg and Graham.
Chevrolet died in 1941 at the age of 62. the Automotive Hall of Fame elected him as a member in 1969. Louis Chevrolet is still one of the most important figures in the history of the automobile. He was a talented engineer and designer.
Parade of Models
Despite the criticism from its namesake, Chevrolet’s success stemmed in part from its low prices. However, the company also gained fame for its innovative designs. In 1916, Chevrolet introduced the first mass-produced car with a four-cylinder engine. The car, called the Model T (shameless name repetition of the famous 1908 Ford car), was a huge success.
In the 1920s, 1930s, and 1940s, Chevrolet mostly gained market share. The company introduced a number of new models.
In a bold direction shift, Chevy introduced the Corvette sports car in 1953. The Corvette helped to boost Chevrolet’s image as a performance brand.
In the 1960s, Chevrolet introduced a number of new models that appealed to a wider range of buyers. The Camaro and Chevelle muscle cars scored with young people, while the Impala and Caprice were popular with families. Chevrolet also introduced its first minivan, the Astro, in 1983.
In the 1990s, Chevrolet came out with the Silverado pickup truck and the Blazer SUV. The company also began to focus on developing more fuel-efficient cars, such as the Volt hybrid and the Bolt electric car.
Chevrolet has been the best-selling brand among General Motors’ brands for most of the company’s history. In 2022, Chevrolet accounted for 42% of General Motors’ global sales, followed by GMC at 23%, Cadillac at 13%, and Buick at 12%.
Today, Chevrolet remains one of the most popular car brands in the world. The company sells a wide range of vehicles, from cars and trucks to SUVs and crossovers. Chevrolet is also a leader in developing new technologies, such as fuel-efficient engines and electric cars.
Here are some of the most popular Chevrolet models throughout history:
Corvette: The Corvette is a sports car that has been in production since 1953. It is one of the most iconic American cars ever made.
Camaro: The Camaro is a muscle car that came out in 1967. It is a popular choice for young people and car enthusiasts.
Chevelle: The Chevelle was a popular muscle car that sold from 1964 to 1977. It was available in a variety of body styles, including coupes, sedans, and convertibles.
Impala: The Impala was a popular full-size car that thrived from 1958 to 1996. It was one of the best-selling cars in the United States for many years.
Silverado: The Silverado is a full-size pickup truck that came out in 1998. It is one of the most popular pickup trucks in the United States.
Blazer: The Blazer is an SUV that was introduced in 1983. It was one of the first SUVs to be produced by a major automaker.
Chevrolet Volt: The Volt is a hybrid car that made its debut in 2011. It is one of the most popular hybrid cars in the United States.
Chevrolet Bolt: The Bolt is an electric car that came out in 2016. It is one of the most popular electric cars in the United States.
- Year Started: 1911
- Year Ended: 2099
- Origin Of Name: Name of Founder
- Location Sales: Worldwide
- Brand Name Predecessor: N/A
- Brand Name Successor: N/A
- Owner Original: General Motors
- Owner While In Use: General Motors
- Owner Successor: N/A
- Year Resurrected: N/A
- What’s Popular Today: Chevrolet
- Naics Code: 336110
- Location Headquarters: Detroit, Michigan USA