Fleer Chewing Gum Company made history with Dubble Bubble in 1928 Philadelphia. Company accountant, Walter Diemer, came up with a bubble gum recipe using a higher percentage of gum base. This makes it more pliable and stretchy. As a bonus, it also sticks to surfaces less than previous brands of bubble gum.
This writer knew kids from his childhood that could indeed blow bubbles inside other bubbles. I also remember using ice to harden the gum to remove popped bubbles from hair, face, and hands.
A Better Recipe
Company founder, Frank H. Fleer, had come up with his own bubble gum recipe under the name Blibber-Blubber in 1906. However, it was shelved due to its being too sticky and breaking apart too easily. It would be another 20 years until Diemer would use the original idea as inspiration for his invention.
Diemer’s first successful batch of Dubble Bubble was 300 pounds and the only food coloring on hand was pink. This was the recipe that would become the famous Dubble Bubble. It was based on mostly a happy accident.
The gum was originally called “Dubble Bubble Gum”, but the name was shortened to “Dubble Bubble” in 1931. The gum was an instant success, and sales surpassed $1.5 million in the first year.
Dubble Bubble was popular with children during the Great Depression, as it was an affordable treat. The gum also scored with soldiers during World War II. It was even included in military rations.
In the 1950s, Dubble Bubble introduced a new mascot named Pud and his neighborhood gang. Pud became a popular character with children, and he helped to boost the popularity of the gum. These “Fleer Funnies” were folded comic strips included with the gum in those days to add to product appeal. This practice was much like baseball cards in some gum brands, or prizes in Cracker Jack.
Dubble Bubble has continued to be a popular brand of bubble gum for over 90 years. The gum is available in a variety of flavors, including original, grape, strawberry, and blue raspberry. Dubble Bubble is also available in a variety of shapes, including sticks, balls, and bubbles.
Fleer’s was acquired by the William Wrigley Jr. Company in 1986. Wrigley’s is a global chewing gum company that also owns brands such as Juicy Fruit, Orbit, and Extra.
Dubble Bubble is still owned by Wrigley’s today. It is one of the most popular brands of bubble gum in the world, and it is available in a variety of flavors and shapes.
Here is a timeline of the ownership of Dubble Bubble:
1885: Fleer Chewing Gum Company is founded in Philadelphia.
1928: Dubble Bubble is invented by Walter Diemer, an accountant at the Fleer Chewing Gum Company.
1986: Fleer’s is acquired by the William Wrigley Jr. Company.
- Year Started: 1928
- Year Ended: 2099
- Origin Of Name: Generic Descriptive
- Location Sales: Worldwide
- Brand Name Predecessor: N/A
- Brand Name Successor: N/A
- Owner Original: Fleer Chewing Gum Company
- Owner While In Use: Fleer Chewing Gum Company
- Owner Successor: William Wrigley Jr. Company
- Year Resurrected: N/A
- What’s Popular Today: Dubble Bubble
- Naics Code: 311340
- Location Headquarters: Philadelphia, Pennsylvania USA