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A collection of articles on popular brand names from the past. Most have ultimately failed or sold out to new owners. Some still are in use or have been resurrected after a period of dormancy.

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Schick Magazine Repeating Razors for Safety and Ease

Magazine Repeating Razor Company

Schick Magazine Repeating Razors appeared after The Magazine Repeating Razor Company. The razor was first sold under the name “Star Razor.” The Magazine Repeating Razor Company was officially established in 1895. It sold a razor with a magazine holding disposable blades. The company name was confused with the fact that its name is also a generic description of the razor’s function. Later, the term “magazine repeating razor” was used by multiple brands.

Short Life as an Independent Company

Schick Magazine Repeating Razor Ad - 1928
Schick Magazine Repeating Razor Ad – 1928

The original company was founded by a man named John Henry Brown. He held several patents for the Magazine Repeating Razor. However, the company faced financial difficulties. In 1904, it was sold to the American Safety Razor Company in 1904. They later became the subsidiary of the Schick Corporation.

The Magazine Repeating Razor underwent several design changes and improvements. It was produced under different brand names, including “GEM” and “Ever-Ready.” In 1917, the Magazine Repeating Razor Company was reestablished as an independent company. It continued to produce razors under the “GEM” brand name. The company went through several ownership changes and mergers over the years. It eventually became a subsidiary of the Burma-Vita Company in the 1950s. However, the GEM brand of razors is still produced today by a different company.

Product Design

The Magazine Repeating Razor Company was different from other razor manufacturers of its time. This razor had a magazine that held several disposable blades. They could be advanced automatically as one blade became dull. This eliminated the need for users to manually change blades. This was a time-consuming and potentially dangerous process.

Schick Improvements

The Schick Injector Razor, on the other hand, was designed to use a single, specially designed blade. It was inserted into the razor handle using an injector system. The injector mechanism helped to ensure that the blade was properly aligned and securely held in place, which made it easier to achieve a close and comfortable shave.

With the Magazine Repeating Razor, users had to manually remove and dispose of each used blade from the razor. This could be potentially dangerous if the blades were not handled properly. Some users may have simply thrown the used blades in the trash. That could pose a risk to sanitation workers and others who came into contact with the trash.

The Schick Injector Razor, on the other hand, was designed with a unique blade disposal system. After a blade was used, it could be ejected from the razor by pushing a lever or button on the handle. The used blade would then be ejected into a small compartment in the handle, which could be emptied periodically.

The Schick Injector

The Schick Injector Razor’s blade disposal system was safer and more convenient than the manual disposal method used with the Magazine Repeating Razor. It also helped to reduce the risk of injury or contamination from handling used blades.

Schick Corporation focused on developing and marketing its own lines of razors, including the Schick Injector Razor, which was a single-blade razor that used a unique injector system to hold and position the blade. The Schick Injector Razor was designed to be easy to use and efficient, and it was a popular choice among consumers for many years.

While the Schick Injector Razor and the Magazine Repeating Razor had some similarities in terms of their focus on convenience and efficiency, they were ultimately different products with different design features and blade holding mechanisms.

  • Year Started: 1904
  • Year Ended: 1926
  • Origin Of Name: Generic Descriptive
  • Location Sales: Worldwide
  • Brand Name Predecessor: The Magazine Repeating Razor Company
  • Brand Name Successor: Schick Injector Razors
  • Owner Original: John Henry Brown
  • Owner While In Use: Gem / Schick
  • Owner Successor: Schick
  • Year Resurrected: N/A
  • What’s Popular Today: Schick / Gillette
  • Naics Code: 332215
  • Location Headquarters: Shelton, Connecticut, USA
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