Squeezit Drink – a Sugar High Too Sweet for Success

General Mills made history when it introduced Squeezit fruit-flavored drinks around 1985. They had a plastic bottle with a twist-off cap that made them easy to drink on-the-go. They were around until 2001 with a few brief come-back attempts later.

The Pitch

The original flavors of Squeezit included the ones shown in the ad on this page. The drinks were sold in packs of 10.

In the 1990s, Squeezit was acquired by the Procter & Gamble company. They continued to market the product with new flavors and packaging. The brand became well-known for its advertising campaigns, which featured colorful and playful characters like the “Squeezit guy” and the “Squeezit twins.”

Reducing Sugar

However, as concerns over sugary drinks and childhood obesity grew in the 2000s, sales of Squeezit began to decline. In 2001, Procter & Gamble sold the brand to the Triarc Companies. It later became part of the Dr Pepper Snapple Group.

Despite attempts to revitalize the brand with new flavors and packaging, Squeezit continued to struggle in the market. In 2012, the Dr Pepper Snapple Group announced that it would be discontinuing the product due to declining sales and increased competition from other beverage brands.

Owning the Squeezit Brand

here is an overview of the brand ownership changes over time for Squeezit:

1980s: Squeezit was introduced by General Mills.
1990s: The brand was acquired by the Procter & Gamble company.
2001: Procter & Gamble sold the brand to Triarc Companies, which later became part of the Dr Pepper Snapple Group.
2008: Cadbury Schweppes plc acquired the Dr Pepper Snapple Group, which included Squeezit.
2010: Cadbury Schweppes plc demerged its North American beverage business, which became the Dr Pepper Snapple Group again.
2018: Keurig Green Mountain and Dr Pepper Snapple Group merged to form Keurig Dr Pepper, which became the current owner of the Squeezit brand.

End of the Line?

The Dr Pepper Snapple Group announced in 2012 that it would be discontinuing the Squeezit product line due to declining sales and increased competition from other beverage brands. Therefore, it is likely that the product was no longer sold after this. It may have still been available in some stores or regions for a short period of time afterwards until the existing stock ran out. Since then, Squeezit has not been produced or marketed by any major company.